Marketing and Business Development are not two separate and different activities as many in the Architecture, Engineering and Construction (A/E/C) business sector seem to think.
Instead, you use The Marketing Process to plan, organize and execute more effective Business Development activities and programs.
DIRECTIONS2 will tell you how and why in great detail which you can follow step-by-step whether you are an established older professional, or an eager new Architect, Engineer or Contractor! 
DIRECTIONS2 can be purchased through the Engineers Bookstore, locally owned and operated in Atlanta, Georgia or using your account on Amazon.com
The Engineers Bookstore is currently upgrading their online store so for the time being please direct all purchases through Amazon.
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Contact: Ann Kohut
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Effective Business Development
A “Mystery” for Many A/E/C Firms, Leaders
New Book from Marketing Strategist Richard K. Rodgers Provides
A/E/C Leaders and Professional Services Firms With “Total Marketing Process”
for Business Development Success
ATLANTA, Oct. 13, 2010 – Architecture, engineering and construction (A/E/C) industry firms that chase after every job coming their way need to convert to a market-focused business development strategy to achieve productive, long-term client relationships. That’s the premise of a new text/workbook/marketing guide by marketing guru Richard K. Rodgers, who goes on to provide senior management of A/E/C firms with a detailed, step-by-step “total marketing process” to plan, organize and execute effective business development activities and programs.
Rodgers’ “DIRECTIONS2: Strategic Management & Marketing for A/E/C Business Development” is an enriched and expanded second edition of his highly regarded 2004 version, which for the first time provided owners, CEOs and management partners of A/E/C firms with a roadmap for how to set their firms’ strategic direction and how to develop and execute a total marketing program to support their ongoing business development thrust. Continue reading